Greenblut FM Episode 6: Kirsten Brodde / Greenpeace

Kirsten currently works as Senior Campaigner for greenpeace International on the famous detox campaign.

Gast:

Kirsten Brodde

She studied Medicine, German Literature and Linguistics and received her Ph.D. in Journalism from Hamburg University.

Sometimes it is hard to believe that it is possible to change things and succeed in putting pressure on giant conventional fashion Brands.

Since 2011, the Detox campaign has challenged some of the world’s most famous clothing brands to eliminate all releases of hazardous chemicals.

Thanks to the action of over half a million designers, bloggers, fashion fans and activists twenty global fashion leaders, from Adidas to Zara, have made a commitment to Detox their clothes.

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In this Episode, we talk about

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How Kirsten was introduced to Green Fashion
Fashion is a dirty business/the dirty side of fashion
Why we are all Fashion victims
Kirsten’s search for alternative clothing
From activist to fashion expert
Moving to other dirty industries
All the new ways for alternative clothing
From Niche to Mainstream
Conventional Retailers double sided pressure
How a bunch of hippies overtook professional Fashion players
Description of Greenpeace Detox campaign
How we legalized pollution
Developing an effective process to eliminate hazardous products
How to put pressure on the Fashion industry
How Greenpeace is using guerrilla marketing and PR to get attention for a good cause
How Greenpeace is hijacking the fashion industry and using conflict and pressure
Pushing the big bad brands
The surprising difference between fast fashion and designer brands
What Armani and Primark have in common
Why uploading a commitment is more powerful than a signature from a CEO
Detox Timeline until 2012
Toxic Kids Clothing
Options and chances for small Eco Fashion Brands
Alternatives for young people without constantly buying new clothes
Slowing down the Fast Fashion cycle
Finding creative ways to tell the story differently
Using Pre-consumer waste
Tightening governmental laws
Closed loop projects
finding ways to leave the throwaway culture
Moving Detox into other sectors
Kirsten biggest success and failures