Abury is a modern, integrative next generation, open source platform which brings together skilled artisans of traditional cultures with splendid designers to create a new exciting style. The ethos of Abury is to support cultural exchange and saving traditional artistic craftwork heritage. Abury accessoiries are sold directly online, in Abury´s flagship store in Berlin and by retail.
in this episode we talk about:
- how the idea for this innovative business concept was born
- About Abury
- creating the first collection
- traditional skills in Morrocco
- challenges to face in intercultural cooperations
- Andreas background
- Learning by doing
- How to develop products
- Creating a unique business model
- Empowering moroccan handicraft
- Learnings from the Flagshipstore
- How to compete with giant luxury brands
- Viral marketing & storytelling
- design competition with Harpers Bazaar
- Crowdfunding
- Personal advice for Start Up Brands
- Cooperation with friends & partners
Links mentioned in this Episode:
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