Greenblut FM Episode 12: Andrea Kolb / Abury

Abury is a modern, integrative next generation, open source platform which brings together skilled artisans of traditional cultures with splendid designers to create a new exciting style. The ethos of Abury is to support cultural exchange and saving traditional artistic craftwork heritage. Abury accessoiries are sold directly online, in Abury´s flagship store in Berlin and by retail.

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in this episode we talk about:

• how the idea for this innovative business concept was born
• About Abury
• creating the first collection
• traditional skills in Morrocco
• challenges to face in intercultural cooperations
• Andreas  background
• Learning by doing
• How to develop products
• Creating a unique business model
• Empowering moroccan handicraft
• Learnings from the Flagshipstore
• How to compete with giant luxury brands
• Viral marketing & storytelling
• design competition with Harpers Bazaar
• Crowdfunding
• Personal advice for Start Up Brands
• Cooperation with friends & partners

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Links mentioned in this Episode:

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• Abury
• Design competition
• Harper´s Bazaar magazin
• Premium Exhibitions

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THANKS FOR LISTENING!