Greenblut FM Episode 12: Andrea Kolb / Abury

How to develop a relevant Luxury Fair Trade Brand. In Episode 6 of the Greenblut FM Podcast we speak to the founder of Abury Andrea Kolb. Abury is more than an innovative fashionable luxury accessoiries brand. Andrea managed to develop an outstanding modern business concept.

Gast:

Andrea Kolb

Abury is a modern, integrative next generation, open source platform which brings together skilled artisans of traditional cultures with splendid designers to create a new exciting style. The ethos of Abury is to support cultural exchange and saving traditional artistic craftwork heritage. Abury accessoiries are sold directly online, in Abury´s flagship store in Berlin and by retail.

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in this episode we talk about:

how the idea for this innovative business concept was born
About Abury
creating the first collection
traditional skills in Morrocco
challenges to face in intercultural cooperations
Andreas background
Learning by doing
How to develop products
Creating a unique business model
Empowering moroccan handicraft
Learnings from the Flagshipstore
How to compete with giant luxury brands
Viral marketing & storytelling
design competition with Harpers Bazaar
Crowdfunding
Personal advice for Start Up Brands
Cooperation with friends & partners

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Links mentioned in this Episode:

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THANKS FOR LISTENING!