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The biggest Problem most of our customers struggle with. Some weeks ago we developed the video you see below this text. The problem described in this video seems a bit exaggerated. Most business owners seem to have a clear understanding of what they want to do next...read more
Win more customers with Green Business practices Wondering how to make your good environmental choices also good business? Growing your business today means grabbing the heart of your customer and making them loyal to your brand because of your story. Here is how...read more
Want your green business to grow? Here are 5 smart marketing ideas: Use Storytelling techniques Telling your story about how you became a green business and how you stay green is the most powerful tool you have for drawing in your customers. Explain how you are...read more
This is the first monthly post we call the Ethical Fashion Journal. Stay tuned and find the best about all things Eco Fashion on a monthly base.read more
Green Business Growth Strategy Process A strategy process is the starting point with most of our clients Green Business Growth projects. We start by taking an empathic view of our client`s audience and turn it into a strategy and gameplan. These steps are valid for...read more
Why you must understand your green business lifecycle stage "Almost every failed company has a product. What failed companies don`t have are enough customers." This was the title of a post we recently sent to our social media channels. The response was huge. We...read more
Have a look at these 5 videos and understand the background on how Eco Friendly Clothing is produced and why we need more green productsread more
We will discuss the 5 Key Trends that define your Marketing Success. They are 1:Agile marketing 2:The Power of story 3:refine your business model 4:integrate sales and marketing 5:Inbound Marketingread more
Get SMART about your Marketing Goals with Green Inbound Marketing One of the discussions we often have with Brand Managers of Green Clothing -, Fair Trade- or other sustainable companies, is about what comes next in marketing and how social media could help their...read more
A lot of companies have worked extremely hard to develop or produce alternative, green, fair or sustainable products and services. We know that More and more consumers are searching for Green and Sustainable alternatives to conventional product offerings. Diverse studies suggest that nearly 90% of all consumers in developing countries are keen to buy ethical and fair products and services.
While these are great news, there seems to be a Blind spot:
many customers choose conventional flawed products over green, ethical, sustainable new products or services that are clearly better in many ways.
Why is selling „Do Good“ Green and Sustainable products and services so difficult and why do consumers often prefer the bad/unhealthy vs the good/healthy version ?
Best Articles , Podcast Episodes and Free Resources from 2015read more
In this post we have put together 5 major trends we have found with successful and rising ethical or green brands and/or services.read more
There is a common myth about E-commerce: ”Build it and they will come” Nowadays every brand owner understands that e-commerce can be a great and profitable way to sell their products directly to the end consumer. It seems attractive; no middlemen, no distribution...read more
As busy growth experts and brand strategists our customers often ask us about the Tools we use to get it all done. So we decided to let you peek into our Toolbox and wrote a simple Ebook with ALL the Tools. But even better we mainly concentrated on the best Tools available for you for FRread more
This is the second video out of our new training series on how to grow eco friendly clothing in a crowded market. After Video 1 where we explained the need for a well-crafted Business Model, we introduce a simple 1-page Business plan or Business canvas. We know that...read more
Welcome to our first video
During the last months, we got a lot of feedback from our Blog readers and via our Podcast.
Many of you have asked: How exactly are you working with Green, Ethical or Sustainable Brands to grow their business? What is your secret sauce and which tools you use on a daily base.
This is the reason we have decided to publish a small video course on how to grow your green business in a crowded market. We plan to add several small sized videos during the next weeks. Please leave your comments or questions below.
We also plan to add a free course for all our subscribers. This course will not be visible on this blog, so we suggest to subscribe to our weekly newsletter where we present the best Tips and Tricks on how to grow a sustainable brand.read more
Starting a fashion brand is easy! But selling to actual consumers is very difficult! As we all know it is easier than ever to start a brand open a web shop and promote it via Social Media. Unfortunately, there is so much competition and noise that it is getting more...read more
How can you increase your productivity and your sales? As a founder or entrepreneur, you are familiar with this situation: your calendar is fully booked, you are busy with tasks, meetings, and phone calls.Nevertheless there is this strange feeling creeping in...read more
The money is in the list is what you read in countless marketing books and blogs. It is a well documented truth that Emailmarketing is one of the most powerful tools to engage with your customersread more