Sustainability and storytelling

Do you ever wonder how your company's commitment to environmental, CSR and sustainability practices could also impact your sales? If you want to build a successful business today, you need to touch the hearts of customers and win them over through your storytelling and story. And this is how it works:

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Tell me why...

They chose a green company for a reason. They are committed to environmental and sustainability issues and want to make good decisions. Environmentally conscious customers will also be able to identify with your company if you describe how your company developed these strategies, products and services. Social networks that focus on users' personal stories are best suited for this purpose. So share your “why” so that the customer chooses to follow your path and support your business.

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Know your customers

Who are the people who are most likely to become your customers? Although this has always been a decisive factor in corporate governance, its significance is even greater today. Knowing the characteristics of your customers helps you to adapt the presentation of your story, products and services to the wishes of your customers. One way to really get to know your customers is to develop so-called buyer personas as part of a Inbound marketing strategy. Shown in the picture you can see the application of the free Personapp Experiment and think intensively about your customers

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Share knowledge with your customers

Today's customer is almost bombarded with news and information. However, you can stand out from the crowd by making your website content more informative and exciting than your competitors. By increasing the information content of your website, you give your customer a better insight into your products and services and appear reliable and trustworthy to them. One of the best ways to achieve this goal is a regularly maintained company blog. Find out in this article You how much effort you should use to calculate and whether a blog is suitable for your company.

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Custom content shows customers how much you appreciate it

Custom content makes it possible for customers to be greeted personally when they open your website, or even receive recommendations based on your search history. This not only ensures that your customers see content relevant to them, it also suggests that you are interested in their personal experiences with your company. Note, however, that too much personalization can also be viewed critically. In Germany in particular, the issue of data protection plays a very important role. Be sure to get the consent of your visitors before any personalization.

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Green company growth requires personal commitment

In the past, companies had to rely on email lists and cold calling. Today, your customers find you on the Internet, what does that mean inbound marketing is becoming more and more important. So make sure that your website convincingly portrays your personal story and experiences, as that's the most effective way to promote an environmentally friendly business.

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