Why storytelling can be so important for your company.
Company stories are often yawning loooooooong... smooth-brushed phrases riddled with buzzwords drop our ability to concentrate to the level of a housefly in fractions of a second. The demands on storytellers are increasing primarily because there are more and more stories vying for our attention. Every year, many thousands of films, books and videos compete for our attention. A few tell universal exciting magical stories that we can barely escape. People love good stories. We all know from our own experience how difficult it can be to tell a story in such a way that our listeners are captivated. That's why you should listen to storytelling masters from time to time and learn what makes a good story. Be inspired by these 4 videos and find out why stories are also important for companies.
Video1:
Andrew Stanton is a director and screenwriter at Pixar. Some of his most successful films include Finding Nemo and Wall-E. Stanton starts his day before with a joke sets up the theory: Storytelling is the art of telling a joke. Stanton explain why good stories should start with a promise...Andrew Stanton: The Clues to a Great Story - YouTube
Video 2:
Columnist and journalist Dave Lieber tells us why sport is more popular than science and explains a simple formula for a compelling story. http://www.youtube.com/watch?v=6Bo3dpVb5jwThe power of storytelling to change the world: Dave Lieber at TEDxSMU 2013 - YouTube
Video 3:
5 practical storytelling tips that you can implement immediately.Composition In Storytelling - YouTubehttp://www.youtube.com/watch?v=UE3OufWmnMYHow To: Tell A Great Story — 5 Storytelling Tips - YouTube
Video 4:
Finally, I recommend this video from the grandmaster of storytelling Robert McKee. If you want to learn more about the topic then I recommend Robert McKee's book story.Robert McKee - The Importance of Story Telling in Business - Seminar 29th November 2013 - YouTubehttp://www.youtube.com/watch?v=CCgwjA1GuzkFind out how to find new customers with social media. Sign up for the free 5 day mini course click here to subscribe.
