With Atelier Awash Davide creates clothes he really likes himself: the best styles, the best fabric, the best story combined with durability and finally made in Italy. That’s what he was always looking for and could not find on the market. He describes his collection as “Great, Sexy & Cool” but the opposite of fast fashion. His goal is to create something” incredible nice” while he puts emphasis on sustainability and saving traditional craftsmanship.
Links and resources mentioned in this Episode:
starting an ethical brand with an artist mindsetinspiring reflexions about the consequences of owningstarting a brand under most difficult circumstancescooperation with Marina Spadaforalearning from economic failurereasons and ways to minimize the supply chaincradle to cradlereasons to concentrate on heritagehow You can use cotton for stitchingvegetable indigo dyed denim – an option for sustainable brands!the advantage of working with limited editionsstubbornness may help you too to set up your businessabout the satisfaction to talk with clients
Links:
Davide Grazioli Homepage
Atelier Awash
Marina Spadafora
THANKS FOR LISTENING!
