Hardly any other discipline has changed as quickly and fundamentally in recent years as marketing. Driven by digitalization, the classic marketing concept was supplemented by digital marketing concepts. Against this background, it is particularly difficult for small and medium-sized entrepreneurs in particular to draw the right conclusions from the multitude of new marketing strategies and then implement them. Content marketing and inbound marketing in particular have seen enormous growth over the last few years. Many small and medium-sized companies are struggling with these new marketing disciplines.
We have therefore put together 10 resources below that can help you create or adapt your marketing concept with valuable information.
1.TN3
is a magazine for digital business. Simply subscribe to the newsletter to receive regular updates on innovations and trends in the digital world.
Where www.tn3.de and as a print magazine in retail
2ndSeth Godin
Is a US American bestseller author and entrepreneur who, with his blog on marketing in short and http://sethgodin.typepad.com/ concise and inspiring articles, is always thought-provoking.
Where A short post every day on www.sethgodin.typepad.com
3rdInstitute for Future Studies
Eike Wenzel is a futurologist and founder of the Institute for Trend and Future Research. He is also a regular columnist at WIWO Green, Wirtschaftswoche's sustainability portal.
Where chez http://www.zukunftpassiert.de/
4thGoogle Primer
Is an excellently made app that was developed as a pilot program by Google. The English-language app includes a variety of short courses on the topics: Advertising, Content, Measurement and Strategy. The courses are very intuitive and divided into short, concise lessons.
Where With https://www.yourprimer.com/ as well as in the Android and Apple app stores
5th Greenblut resources
We provide a wide range of information on our own website. Published so far are
6th Content marketing stack
Do you know the problem? You've read a report about an interesting marketing tool and now you don't remember the URL. Content Marketing Stack is a curated list of content marketing resources and tutorials that is constantly being updated and clearly structured according to different topics
Where Easy to http://www.contentmarketingstack.co
7. Inbound.org
A comprehensive English-language forum with around 150,000 participants that deals with topics related to inbound marketing. The range of topics in the forums is very extensive and the community is also very helpful and open-minded.
Where With www.inbound.org
8th Growthhackers
Is another forum that focuses in particular on the topic of growth hacking. Growth Hacking was developed by Start-Ups to promote sales and growth of a company with the use of various tools and a large pinch of creativity. In particular, the area of “Growth Studies” provides insights into the thinking of a relatively young marketing discipline.
Where http://growthhackers.com/welcome
9th Whiteboard Friday
Is a weekly video course on digital topics, by Rand Fishkin, founder and CEO of MOZ. Rand explains complex topics very clearly in front of his legendary whiteboard. I personally like the video format because particularly complex problems can be explained very clearly.
Where https://moz.com/blog/category/whiteboard-friday
10thHubspot Blog English
The German Hubspot blog offers a variety of current tips and help that are also suitable for beginners
