Free tools for startups, small and medium businesses
Focus on your strengths
is advice that we give to our customers when developing their business. One of the challenges for small and medium-sized companies is the question of how they can compete with established brands that already have plenty of budget, experience and structures. In recent years, the situation seems to be even more difficult for small companies. Some typical questions that our customers ask are: Can I win new customers through mailings and email? How can I set up a successful online shop? Do we need a content marketing agency? How do I create a corporate blog? Behind all these questions, however, is the unspoken question of whether and where to start, and whether all of these things can be financed at all for small and medium-sized companies.
First, a comment on how often is there good and bad news:
The good news is that many of the tools that could previously only be financed by large companies are also available for small and medium-sized companies at a fraction of the cost. Most of these professional tools are available on the World Wide Web at the push of a button. If you do it right, you can run your business with a very low budget and professional tools. The bad news is that you need to understand how to use those tools and understand the mindset behind this development. Many people don't feel comfortable in this new, tech-driven social media world. Content marketing, social networks and the sharing economy are confusing and it is often difficult to understand the meaning of all these measures. We often talk to customers who would rather stick with Excel and Outlook, because it was hard enough to understand and use these tools. To avoid misconceptions, it is not the technology that ensures your company's survival. They need competitive innovative products and services as the basis and basis of their company. However, if they want to take on the next stage of their business growth, they should think about using modern, efficient tools. One problem with these new tools is the incredible variety of offerings available. How can they ensure that they select the right, useful tools and tools, and how can they avoid the problem of entering their data over and over again into different systems? This little guide is intended to act as a guide through this jungle.
“You should use the map before you enter the forest”
In collaboration with our partners, customers and in our own companies, we have tested and implemented numerous products, but we also chose the products presented below for 3 simple reasons.
- There are free versions that you can test risk-free
- They are easy to integrate with each other so that your systems work well together.
- They are user-friendly and easy to learn
But let's get back to the initial question, how can you, as a small and medium-sized company, use your strength in highly competitive markets? The answer: as a small company, they are quickly flexible and agile. You can make quick decisions and react quickly to new developments. Corporations and large companies often have cumbersome structures and are not very good at taking up new developments quickly; they rely on their core business. That is exactly where your opportunity lies. The availability of new SAS (Software as Service) programs gives you the opportunity to work with professional tools that until recently were only available to large corporations.
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