Greenblut FM Episode 13: Eike Wenzel / ITZ

Dr. Eike Wenzel is a columnist of the “Wirtschaftswoche” and perceives lectureships at German and international universities. With ‘Greenomics’ and ‘LOHAS’, he has presented bestsellers to the environmental change in business and society.

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Please notice that This Episode is recorded in German

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• A doctoral thesis to the TV crime series “Tatort”
• John Naisbitt, the “Daddy” of all future researchers
• Megatrends and their significance for companies
• Different kinds of trends are there and how long they last?
• How scientifically trends differ from fashion trends
• The Trend Pyramid
• Everyday life of a trend researcher
• The fear of novelty
• Why it is so important to determine the identity of the company
• Neo urbanization meets Countertrend “Landlust”
• Freelancer & Digital nomads
• powerlessness and loss of control
• ⅔ of all mega-trends are sustainability trends
• the urgent need to decouple economic growth from natural consumption
• What happened to the LOHAS?
• The importance of “Slow” for our future
• Megatrends as early warning system

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Links mentioned in this episode

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• Institute for trend and future research / ITZ
• Murmann Verlag
• Megatrends letter
• John Naisbitt
• Landlust
• GRP
• Nassim Nicholas Taleb
• Book Tip: Circle

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THANKS FOR LISTENING!