Win more customers with Green Business practices
Wondering how to make your good environmental choices also good business? Growing your business today means grabbing the heart of your customer and making them loyal to your brand because of your story. Here is how green business growth works:
Share Your Why
Your business is green for a reason. You care about the environment and you want to make good choices. Customers who care about the same issues will be drawn to your company when your website describes the story of how your company developed environmentally sensitive values, products, and services. Social media which focuses on personal stories is more effective, so share your “why” to make your customers drawn into following your journey and supporting your business.
Know Your Customer
Who are the customers that would be most drawn to your business? While this something that businesses have always need to know, knowing the characteristics of someone who would be web searching for your services or product is even more important so that you can target the presentation of your story, products, and services in a way that is tailored to that person’s needs.
Educate Your Customer
Today’s customers are inundated with messages but and information but you can stand above the crowd by having web content that educates more thoroughly than the rest of the competition. By providing web content that gives your customer the best information available on your product or services, you will appear authoritative on the subject and make your customers trust you.
Personalization Makes Customer Feel You Care
Smart website content can identify your customer by name when they log in to your site and even provide personal recommendations for them based on their web searches. Not only will that make sure your customers get content that is more interesting to them, it also makes them feel that you care about their personal experience in dealing with your company.
Green Business Growth Means Being Personal
In the past, companies needed to reach out through email lists or cold calling. Today, Inbound Marketing means that your customers will find you by researching online and so making sure your website presents your story and experience compellingly and personally to your customer is the most effective way to get green business growth.