Goodsociety Growth Driven Design Case Study

Project Description

goodsociety is a denim clothing brand that combines fashion and sustainable lifestyle with stylish design and premium organic products. The brand statement is simple: Build the most valuable product, cause no unnecessary harm and use business to inspire and effect solutions for a better life for all.

During the strategy phase, we analyzed the status quo while looking for growth opportunities. Within 2 years goodsociety had built a very successful growing B2B wholesale business and a B2C consumer online store that was below-expected benchmark performance.The old goodsociety e-commerce  was built with unique tools like 360-degree views and a size comparison tool. The shop was one-year-old and built with the traditional Website design process. After analyzing the strategy results we suggested to implement the Growth Driven Design process for the goodsociety e-commerce platform

Project Details

Client: Goodsociety GmbH Date: 01.09.2015 – ongoing Skills: Redesign, Web Design, Growth Driven Design

View: Shopify

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6 Month Growth

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6 Month Visitors Growth

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Shopping Cart Growth

Growth Driven Design

goodsociety implemented Growth Driven Design with Greenblut and saw remarkable results within months:

  • Within one month we build a Launch Pad E-Commerce Store based on Shopify
  • We were constantly researching, testing and learning about the new shop. Through continuous improvements, we were able to reach impressive growth numbers
  • During the growth process, we concentrated on goals based on the Growth Driven Design hierarchy which includes: Audience, Value, Usability, Conversion Rate Optimization, Stickiness, Personalization, Assets and Promoters
Dietrich Weigel

Dietrich Weigel

CEO goodsociety

“Greenblut doesn’t just help us grow sales through great customer-facing tools, it helps us continually improve by measuring what is and isn’t driving actual revenue growth.”

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We, the Greenblut UG haftungsbeschränkt (Registered business address: Germany), would like to process personal information with external services. This is not necessary for the use of the website, but allows us to interact even more closely with them. If desired, please make a choice: