Project Description
goodsociety is a denim clothing brand that combines fashion and sustainable lifestyle with stylish design and premium organic products. The brand statement is simple: Build the most valuable product, cause no unnecessary harm and use business to inspire and effect solutions for a better life for all.
During the strategy phase, we analyzed the status quo while looking for growth opportunities. Within 2 years goodsociety had built a very successful growing B2B wholesale business and a B2C consumer online store that was below-expected benchmark performance.The old goodsociety e-commerce was built with unique tools like 360-degree views and a size comparison tool. The shop was one-year-old and built with the traditional Website design process. After analyzing the strategy results we suggested to implement the Growth Driven Design process for the goodsociety e-commerce platform
Project Details
Client: Goodsociety GmbH Date: 01.09.2015 – ongoing Skills: Redesign, Web Design, Growth Driven Design
View: Shopify
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6 Month Growth
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6 Month Visitors Growth
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Shopping Cart Growth
Growth Driven Design
goodsociety implemented Growth Driven Design with Greenblut and saw remarkable results within months:
- Within one month we build a Launch Pad E-Commerce Store based on Shopify
- We were constantly researching, testing and learning about the new shop. Through continuous improvements, we were able to reach impressive growth numbers
- During the growth process, we concentrated on goals based on the Growth Driven Design hierarchy which includes: Audience, Value, Usability, Conversion Rate Optimization, Stickiness, Personalization, Assets and Promoters
Dietrich Weigel
CEO goodsociety
