How to tell your Brandstory
When it comes to talking about their businesses and brands, many managers and brand owners don’t know where to start.
They are so close to their business that they are overwhelmed with the amount of information they want to communicate.
The human brain is drawn to clarity and away from confusion. If customers are confused about what you offer, they’ll look past you for somebody who can say it clearly so they understand. Once you clarify your message, chances are that your company will grow.
This is especially true for green or sustainable brands. Most of these brands have compelling stories that distinguish them from conventional brands.Green and sustainable brands need to understand what customers are looking for so they can tell their story in such a way people listen.
Green and sustainable brands need to master the Art of Storytelling.
In this video series, we will have a closer look at leading green and sustainable brands. We will review on how they tell their stories. We hope to cover inspiring examples and perhaps you are inspired to master Storytelling for your Green, Sustainable brand or service.
In our first review we have a look at the new Project website from French Shoemaker Veja. Veja is using a clever way of mixing written content with Audio. Have a look at our video Review on this site.
In this Episode we speak about:
- Interview with Veja founder Sebastien Kopp
- Is Podcasting replacing written content
- Gary Vaynerchuck about The Rise of Audio and Voice
- 5 Key Marketing Trends to watch
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