Use your unique strength to grow
At Greenblut, we always ask our customers, to find ways on how to leverage on their strength.
At this point most of our customers, who are either Startups or Small to Medium sized Ethical Businesses, ask us on how they could ever compete with established brands who have loads of budget, experience and structures already in place.
Now there are good news and bad news:
The good news is, that you are able to run your small business like a huge company for a fraction of the cost. There are so many tools already available at your fingertips in the World Wide Web. If you do it right, you can use professional tools to run your company with a budget close to zero.
The bad news is that you need to understand how to use these tools and embrace the mindset behind this development.
Some people just don’t like and understand this new social tech world. Content marketing, social networks and sharing economy are all greek to them. They prefer to stick with Excel and Outlook because it was difficult enough for them to learn and understand these Tools in the first place.
Please do not misunderstand, it`s not the technology that might help your small Business survive. You need a good product which is the foundation of your business. But if you get you product right, then you need to use the amazing tools to help you reach the next level of your companies development.
There are so countless options, that most of us are overwhelmed by the sheer number of opportunities. So they try here and there and at the end they settle with solutions that are either too expansive or, the systems do not integrate without spending precious time to put the same data into several systems.
This small guide should act as a leader through this jungle.
„The time you should use a map is before you enter the forrest“
We have used, tested and implemented countless products with both, our customers and with our own companies and the presented tools we have chosen for 3 simple reasons.
They are Free Versions and you are able to test them without any risk.
They are easy to integrate with each other so your systems work together well.
They are user-friendly and easy to learn
So let`s get back to our first question. Your opportunity lies exactly within the very small size of your company.
There are thousands of little programs designed to make you(business) life easier. These SAAS (Software as a Service) programs out there you could use to run your company. SAAS means that you visit the web page of the company and instead of downloading the software to your computer you use services located in the cloud. Popular SAAS services are Gmail or Salesforce who invented the slogan „No Software“ As these companies fight for market space, some of them offer their basic programs for free. We strongly suggest starting with these free versions and only upgrade to the paid version if you really need and use the service on a frequent base.
Let’s jump in