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Atelier Awash from Art to Fashion

Atelier Awash from Art to Fashion

Atelier Awash from Art to Fashion

Davide Grazioli created Atelier Awash as a fashion brand for men, based on his background as an environmental art activist and contemporary world traveller with a huge interest in ethnical heritage. With Atelier Awash Davide creates clothes he really likes himself: the best styles, the best fabric, the best story combined with durability and finally made in Italy. That’s what he was always looking for and could not find on the market. He describes his collection as “Great, Sexy & Cool” but the opposite of fast fashion. His goal is to create something” incredible nice” while he puts emphasis  on sustainability and saving traditional craftsmanship.

Links and resources mentioned in this Episode:

  • starting an ethical brand with an artist mindset
  • inspiring reflexions about the consequences of owning
  • starting a brand under most difficult circumstances
  • cooperation with Marina Spadafora
  • learning from economic failure
  • reasons and ways to minimize the supply chain
  • cradle to cradle
  • reasons to concentrate on heritage
  • how You can use cotton for stitching
  • vegetable indigo dyed denim –  an option for sustainable brands!
  • the advantage of working with limited editions
  • stubbornness may help you too to set up your business
  • about the satisfaction to talk with clients

Links:

Davide Grazioli Homepage

Atelier Awash

Marina Spadafora

THANKS FOR LISTENING!

Wherever you are, and however you listen to the Greenblut FM Podcast, thank you! Are you interested in hearing more from Davide and Atelier Awash? Let him know in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the sidebar of the post. Also, please leave an honest review for The Greenblut FM Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions just move over to the contact section and drop us a line or click on thew right sidebar.And finally, don’t forget to subscribe to the show on iTunes to get automatic updates

Many, many thanks to Davide for joining us see you next show

Sven Segal/Po-Zu  Creating shoes with soul

Sven Segal/Po-Zu Creating shoes with soul

Sven Segal/Po-Zu Creating shoes with soul

started his ethical shoe brand with only one single style in 2006. Today Po-Zu is  growing fast, and Sven has done some amazing collaborations with brands like or .

Sven discovered his talent for footwear design and became a shoemaker apprentice at a local family-run business in Israel. Within a few months, he had secured a place at Londons’s prestigious Cordwainers College and moved to England to begin his career in Footwear Design. After having graduated, Sven traveled the world as a freelance shoe designer.  Shortly after, he became quickly frustrated by the manufacturing practices and the working conditions in many overseas factories.Sven resolved to challenge these practices and after 3 years of research and development he set up Po-Zu in 2006, to demonstrate how stylish, high-quality footwear could be created without harming people or planet.

 

in this episode we talk about:

  • Japan as original inspiration
  • Svens personal background
  • the key reason to create his brand
  • developing a brand in spare time while working in a regular day job
  • the advantage of collaborations with other brands
  • how to connect with other brands
  • the biggest challenge in the start-up phase
  • reasons to move  to a more commercial product
  • when proper research in advance is missing…
  • learning by doing
  • the pros of good networking
  • direct sale versus wholesale
  • ethical promise
  • about USP and the importance of added benefits
  • managing growth just by word-of-mouth recommendations
  • about customizing products
  • what customers are asking for
  • Sven’s advice to You:” being ethical and sustainable is not enough!”

 

Links and resources mentioned in this Episode:

 

THANKS FOR LISTENING!

Wherever you are, and however you listen to the Greenblut FM Podcast, thank you! Are you interested in hearing more from Sven and Po-Zu? Let him know in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the sidebar of the post. Also, please leave an honest review for The Greenblut FM Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions just move over to the contact section and drop us a line or click on thew right sidebar.And finally, don’t forget to subscribe to the show on iTunes to get automatic updates

Many, many thanks to Sven for joining us see you next show

Ep8 Andrew Morgan: The True Cost of Fashion

Ep8 Andrew Morgan: The True Cost of Fashion

Andrew Morgan: The True Cost of Fashion

Andrew Morgan is a filmmaker.His new film “the true cost” is “a global documentary that explores the industry around the world, examining where we are, how we got there, and how we can create a better future moving forward. The True Cost was filmed all over the world, from the brightest runways to the darkest slums, and featuring interviews with the world’s leading influencers including Stella McCartney, Livia Firth, Vandana Shiva and Safia Minney.

After  studying cinematography at the Los Angeles Film School, Andrew Morgan co-founded “Untold Creative”, a  Los Angeles based, internationally recognized hybrid filmmaking studio where he holds the position of a creative director. He also writes  for the “Huffington Post” and  gives lectures about the power of storytelling in order to fight for human rights and for a better world.

in this episode we talk about:

  • how to choose stories that shape the world
  • the power of storytelling
  • the background of Andrew Morgan
  • how human rights, global inequality, and  extreme poverty are connected
  • Business that is leading to a huge loss of life
  • Interviews as a way to do research
  • the unseen Side of creative and beautiful fashion business.
  • How to get  people introduced to the idea of ethical fashion
  • What starting a business, giving birth to a child and making a film have in common?
  • different stages of a project
  • the use of Kick-Starter for initial funding
  • crowdsourcing as a tool for “Proof of Concept”
  • be a host for “the True cost” in your city
  • incredible facts about increasing fashion consumption
  • how did making this film changed personal fashion habits?
  • solutions for a better fashion world
  • how to recognize greenwashing
  • put your focus on storytelling
  • the best story will raise on the surface
  •  about an inspiring pioneer of the ethical fashion world
  • everyone wants to be inspired and invited to a touching story!
  • customers are able to tell which stories are true

Links and resources mentioned in this Episode:

True Cost Movie

How to Host a Screening

Stella Mc Cartney

Safia Minney

THANKS FOR LISTENING!

Wherever you are, and however you listen to the Greenblut FM Podcast, thank you! Are you interested in hearing more from Andrew and True Cost? Let him know in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the sidebar of the post. Also, please leave an honest review for The Greenblut FM Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions just move over to the contact section and drop us a line or click on thew right sidebar.And finally, don’t forget to subscribe to the show on iTunes to get automatic updates

Many, many thanks to Andrew for joining us see you next show

If you like to learn more about how to build a successful ethical business, subscribe to our newsletter and get a lot of good stuff delivered directly to your mailbox

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Common Works: enabling Ethical Clothing designers

Common Works: enabling Ethical Clothing designers

Common works: Enabling Ethical Clothing Designers

In Episode 7 of the Greenblut FM Podcast, we speak to Marthe Hentschel,  Co-Founder of Common Works a unique sustainable production agency for the garment industry located in Berlin.Common works have its own sample room and is specialized giving strategic advice on brand conception and product design, management of product development.The Common Works team consists of garment technicians, patternmakers, designers, bespoke tailors and product and production managers.

in this episode we talk about:

  • how three single Moms started the most popular production agency in Berlin
  • developing eco friendly clothing
  • the story of the Common Works
  • advantages of outsourcing and concentrating on what you love best
  • the kind of clients profits most of collaborating with Common Works
  • outsourcing versus hiring a product manager
  • how to built a transparent supply chain
  • take your customers on a voyage behind the crafters of your brand
  • cooperation with big brand as Mercedes and Expo Milano
  • how is it possible to develop a small, sophisticated high fashion collection?
  • cooperation with certified suppliers
  • the work-flow
  • a case for recycled materials
  • a typical client profile
  • the problems upcoming brands have to deal with
  • education of design schools
  • what start up brands need to learn
  • the speed of growing your brand
  • challenge your competition
  • can you skip sustainability in the future anymore
  • fashion technology + sustainability + design:  a new trend!
  • wonderful innovative garments as a new chance
  • Bauhaus tradition and fashion
  • the advantage of Berlin as a European production hub
  • development of fashionsourcebook.net
  • work-shops 

Links and resources mentioned in this Episode:

Common Works Homepage

Sissi Goetze

Michalsky

Africa Designers For Tomorrow

Katharine Hamnett

Central Saint Martins

Fashion Sourcebook

THANKS FOR LISTENING!

Wherever you are, and however you listen to the Greenblut FM Podcast, thank you! Are you interested in hearing more from Marte and Common Works? Let her know in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the sidebar of the post. Also, please leave an honest review for The Greenblut FM Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions just move over to the contact section and drop us a line or click on thew right sidebar.And finally, don’t forget to subscribe to the show on iTunes to get automatic updates

Many, many thanks to Marte for joining us see you next show

[rad_rapidology_locked optin_id=optin_4][/rad_rapidology_locked]

Ep 6 Kirsten Brodde/Greenpeace:a global Fashion Detox

Ep 6 Kirsten Brodde/Greenpeace:a global Fashion Detox

In Episode 6 of the Greenblut FM Podcast, we speak to Dr. Kirsten Brodde.

Kirsten currently works as Senior Campaigner for International on the famous campaign. She studied Medicine, German Literature and Linguistics and received her Ph.D. in Journalism from Hamburg University.
Sometimes it is hard to believe that it is possible to change things and succeed in putting pressure on giant conventional Brands.
Since 2011, the Detox campaign has challenged some of the world’s most famous clothing brands to eliminate all releases of hazardous chemicals.
Thanks to the action of over half a million designers, bloggers, fashion fans and activists twenty global fashion leaders, from Adidas to Zara, have made a commitment to Detox their clothes.

In this Episode, we talk about

  • How Kirsten was introduced to Green Fashion
  • Fashion is a dirty business/the dirty side of fashion
  • Why we are all Fashion victims
  • Kirsten’s search for alternative clothing
  • From activist to fashion expert
  • Moving to other dirty industries
  • All the new ways for alternative clothing
  • From Niche to Mainstream
  • Conventional Retailers double sided pressure
  • How a bunch of hippies overtook professional Fashion players
  • Description of Greenpeace Detox campaign
  • How we legalized pollution
  • Developing an effective process to eliminate hazardous products
  • How to put pressure on the Fashion industry
  • How Greenpeace is using guerrilla marketing and PR to get attention for a good cause
  • How Greenpeace is hijacking the fashion industry and using conflict and pressure
  • Pushing the big bad brands
  • The surprising difference between fast fashion and designer brands
  • What Armani and Primark have in common
  • Why uploading a commitment is more powerful than a signature from a CEO
  • Detox Timeline until 2012
  • Toxic Kids Clothing
  • Options and chances for small Eco Fashion Brands
  • Alternatives for young people without constantly buying new clothes
  • Slowing down the Fast Fashion cycle
  • Finding creative ways to tell the story differently
  • Using Pre-consumer waste
  • Tightening governmental laws
  • Closed loop projects
  • finding ways to leave the throwaway culture
  • Moving Detox into other sectors
  • Kirsten biggest success and failures

Show Notes, Links and Resources Mentioned in this Episode:

Greenblut Test

Greenpeace Detox campaign website

Kirsten’s book „Sauber Sachen“ German

Kirsten’s Blog „Grüne Mode“ German

Kirsten`s TV appearance: Hart aber Fair

Grüne Liste list of Green Concept Stores  in Germany and Europe

The journey towards a toxic free future

Greenblut FM Episode 3 Tonlé

Lease your Jeans Mud

Nudie Jeans /Repair Service

Exhibition Hamburg Fast Fashion

 

THANKS FOR LISTENING!

Wherever you are, and however you listen to the Greenblut FM Podcast, thank you! Are you interested in hearing more from Kirsten and the Greenpeace Detox campaign? Let her know in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the sidebar of the post. Also, please leave an honest review for The Greenblut FM Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions just move over to the contact section and drop us a line or click on thew right sidebar.And finally, don’t forget to subscribe to the show on iTunes to get automatic updates

Many, many thanks to Kirsten for joining us see you next show

If you like to learn more about how to build a successful ethical business, subscribe to our newsletter and get a lot of good stuff delivered directly to your mailbox

Contact additional Information

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Marina Spadafora-from Hollywood to Prada to Fair Trade Fashion

Marina Spadafora-from Hollywood to Prada to Fair Trade Fashion

Marina Spadafora: from Hollywood to Prada to Fair Trade

Marina Spadafora is an Italian fashion designer. After moving back to Italy from Hollywood where she has worked as a costume designer, Marina started her own brand “Marina Spadafora”. During the 1990s, she got global attention for her collections that featured sophisticated knits. Since then she has collaborated with labels such as Ferragamo, Prada and Miu Miu.
Marina’s work has always included a strong social and environmental focus, believing that ethics and aesthetics can coincide.

In this Episode, we talk about

  • From Italy to Hollywood
  • How to learn from costume design
  • Live and Die in LA
  • Back in Milan
  • developing her own brand
  • selling all over the world
  • understanding you customers
  • best practice for a young designer
  • keep on moving and never stop
  • closing the company
  • working with the best factories
  • Punto Milano knitwear
  • finding her true calling
  • sourcing green products in Africa
  • biodynamic agriculture
  • developing Banuq
  • the law of attraction
  • morphogenetic fields
  • the search for funding
  • AltroMercato cooperation
  • a compromise between capitalism and communism
  • developing ADUM
  • the ethical manager
  • Biggest success and biggest failures

Show Notes, Links and Resources Mentioned in this Episode:

Marina Spadafora Homepage

Salvatore Ferragamo

Prada

Miu Miu

Sekem 

Rupert Sheldrake

Altromercato

Cangiari

KTS Nepal

Eileen Fisher

Maiyet

Marinas TED talk

THANKS FOR LISTENING!

Wherever you are, and however you listen to the Greenblut FM Podcast, thank you! Are you interested in hearing more from Marina and Fair Trade Fashion? Let her know in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the sidebar of the post. Also, please leave an honest review for The Greenblut FM Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions just move over to the contact section and drop us a line or click on thew right sidebar.And finally, don’t forget to subscribe to the show on iTunes to get automatic updates

Many, many thanks to Marina for joining us see you next show



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