Greenblut FM Episode 18: How to master your E-Commerce System

Greenblut FM Episode 18: How to master your E-Commerce System

Welcome to Greenblut FM Episode 18

During this Episode, you will notice that we started a new format that does not include a guest and an Interview. After we have spoken to many of our listeners about how we can provide the most value, we have decided that we will offer a shorter format where we discuss 1 single question or theme. If you like us to answer your specific questions, please write them in the comments section or send us an Email via the contact section on our website at greenblut.com/contact

Master your E-commerce

E-commerce can be the most profitable and fastest growing channel of all, especially for green and sustainable brands. On the other hand, we noticed that done wrong, you can burn loads of money with E-commerce. In this Episode, we will discuss a way to make sure that you do not lose money with your E-commerce

Links mentioned in this Episode

Magento

Woocommerce

Shopify

If you like to find out more about the Free Growth Tools E-Book just Click here

THANKS FOR LISTENING! Wherever you are, and however you listen to the Greenblut FM Podcast, Thank You! Are you interested in hearing more from us ? Write in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the sidebar of the post. Also, please leave an honest review of The Greenblut FM Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them. If you have any questions just move over to the contact section and drop us a line or click on the right sidebar.And finally, don’t forget to subscribe to the show on iTunes to get automatic updates Many, many thanks to Ben for joining us see you next show If you want to get more Information about proven ways to grow your green company just subscribe to our Newsletter.

Sebastien Kopp VEJA : How to create the perfect sneaker brand

Sebastien Kopp VEJA : How to create the perfect sneaker brand

In Greenblut FM Episode Number 17 we speak with Guest Sebastien Kopp from French Sneaker Brand VEJA. Sebastien started VEJA together with his best friend 2004 in Paris.
VEJA is a brand of ecological and fair trade footwear and accessories that works with cooperatives of small producers and social associations in Brazil and France. The soles of VEJA shoes are unique, as they are made of natural fair trade rubber from the Amazonas. Most of the uppers are made of organic cotton.

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I have met Sebastien for the first time in 2005 or 2006 after VEJA was just started. Both founders had no  Shoe making experience and they only offered a small line of canvas sneakers. Their production mode seemed crazy …….in a time when most brands moved their shoe production to Asia they were sourcing and producing in the brazilian jungle.
Today VEJA is a very successful growing brand. VEJA shoes are sold in the best stores allover the world, but best of all, they still work with the same producers they had started with in 2005. I am looking forward to my interview with Sebastian and I am curious to listen to the VEJA story

in this episode we talk about:

  • 2 bankers quit their job and start an ethical sneaker brand
  • working with Altereco
  • from student to entrepreneur
  • a generation hacked by the Internet
  • how to develop a brand without formal knowledge
  • you can do whatever you want if you follow what you want
  • understand the consumer
  • a trip to Brazil
  • organic cotton and fair trade cotton
  • working in the field with the producers
  • follow the path of production
  • create a better production from  A-Z
  • Why Veja is not using advertising
  • why Veja production costs are 5 times higher than regular shoe brands
  • Design + Economics = Success
  • real stories vs artificial stories
  • learn to walk before you run
  • how Veja started with only 10000€ of investment and a loan
  • add 100% of yourself into the Brand
  • how they started Centre Commercial in Paris

Links mentioned in this Episode:

THANKS FOR LISTENING! Wherever you are, and however you listen to the Greenblut FM Podcast, Thank You! Are you interested in hearing more from Sebastien and Veja ? Let him know in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the sidebar of the post. Also, please leave an honest review for The Greenblut FM Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them. If you have any questions just move over to the contact section and drop us a line or click on the right sidebar.And finally, don’t forget to subscribe to the show on iTunes to get automatic updates Many, many thanks to Ben for joining us see you next show If you want to get more Information about proven ways to grow your green company just subscribe to our Newsletter.

Ben Itter/Lebenskleidung: How to solve a big problem for Ethical Fashion Brands

Ben Itter/Lebenskleidung: How to solve a big problem for Ethical Fashion Brands

In Episode 16 of the Greenblut FM Podcast we speak with Benjamin Itter who is one of the founders of Berlin based company Lebenskleidung. Lebenskleidung is an unique company that solves a big problem for fashion startups and young ethical fashion designers and brands. Lebenskleidung is running an online fabric store where you can get amazing organic certified fabrics directly online by the meter or by the yard. No matter where you are, they ship to to you worldwide.


Bonus Download : Free Checklist – How to start a perfect Inbound Marketing Campaign

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in this episode we talk about:

  • a sustainable textile agency
  • enabling young designers to start their ethical fashion brand
  • the problem of minimum fabric orders for sustainable fabrics
  • why staggered prices are a win win model
  • studying German in India
  • cotton farmers killing themselves
  • the green revolution in India
  • The Seeds of Suicide
  • Ayurvastra concept
  • The problem with GM cotton
  • Development in India
  • Knowledge and choice in Ethical Fashion
  • Different shades of Green
  • Working with the customers needs
  • B2B and Endconsumer choices
  • Shipping Globally
  • How to succeed in the global fashion world
  • Focus on your strength and be realistic
  • Work on your brand not in your brand
  • stay open and Pivot
  • 10 samples for Free (vouchercode: mytensamples)

Links mentioned in this Episode:

THANKS FOR LISTENING! Wherever you are, and however you listen to the Greenblut FM Podcast, Thank You! Are you interested in hearing more from Ben and Lebenskleidung? Let him know in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the sidebar of the post. Also, please leave an honest review for The Greenblut FM Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them. If you have any questions just move over to the contact section and drop us a line or click on the right sidebar.And finally, don’t forget to subscribe to the show on iTunes to get automatic updates Many, many thanks to Ben for joining us see you next show If you want to get more Information about proven ways to grow your green company just subscribe to our Newsletter.

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Eike Wenzel/ITZ: how to use Trend Research for Marketingstrategy(German Podcast Episode)

Eike Wenzel/ITZ: how to use Trend Research for Marketingstrategy(German Podcast Episode)

Dr. Eike Wenzel is the founder and Director of the Institute for trend and future research, and editor of  “Megatrends” – monthly letters! He is regarded as one of the most prestigious German trend and future researchers and has according to ‘Mirror’ and ‘Wikipedia’  first German researchers engaged in the ‘LOHAS’ (lifestyle of health and sustainability). Dr. Eike Wenzel is a columnist of the “Wirtschaftswoche” and perceives lectureships at German and international universities. With ‘Greenomics’ and ‘LOHAS’, he has presented bestsellers to the environmental change in business and society.

Please notice that This Episode is recorded in German

  • A doctoral thesis to the TV crime series “Tatort”
  • John Naisbitt, the “Daddy” of all future researchers
  • Megatrends and their significance for companies
  • Different kinds of trends are there and how long they last?
  • How scientifically trends differ from fashion trends
  • The Trend Pyramid
  • Everyday life of a trend researcher
  • The fear of novelty 
  • Why it is so important to determine the identity of the company
  •  Neo urbanization meets Countertrend “Landlust”
  • Freelancer & Digital nomads
  • powerlessness and loss of control 
  •  ⅔ of all mega-trends are sustainability trends
  • the urgent need to decouple economic growth from natural consumption
  • What happened to the LOHAS?
  • The importance of “Slow” for our future
  • Megatrends as early warning system

Links mentioned in this episode

 

THANKS FOR LISTENING!

Wherever you are, and however you listen to the Greenblut FM Podcast, thank you! Are you interested in hearing more from Eike and ITZ? Let him know in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the sidebar of the post. Also, please leave an honest review for The Greenblut FM Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions just move over to the contact section and drop us a line or click on thew right sidebar.And finally, don’t forget to subscribe to the show on iTunes  get automatic updates

Many, many thanks to Eike for joining us see you next show

If you like to learn more about how to build a successful ethical business, subscribe to our newsletter and get a lot of good stuff delivered directly to your mailbox

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Andrea Kolb/Abury: How to develop a Luxury Fair Trade Brand

Andrea Kolb/Abury: How to develop a Luxury Fair Trade Brand

Abury: How to develop a relevant Luxury Fair Trade Brand

In Episode 6 of the Greenblut FM Podcast we speak to the founder of Abury Andrea Kolb. Abury is more than an innovative fashionable luxury accessoiries brand. Andrea managed to develop an outstanding modern business concept. Abury is a modern, integrative next generation, open source platform which brings together skilled artisans of traditional cultures with splendid designers to create a new exciting style. The ethos of Abury is to support cultural exchange and saving traditional artistic craftwork heritage. Abury accessoiries are sold directly online, in Abury´s flagship store in Berlin and by retail.

in this episode we talk about:

  • how the idea for this innovative business concept was born
  • About Abury
  • creating the first collection
  • traditional skills in Morrocco
  • challenges to face in intercultural cooperations
  • Andreas  background
  • Learning by doing
  • How to develop products
  • Creating a unique business model
  • Empowering moroccan handicraft
  • Learnings from the Flagshipstore
  • How to compete with giant luxury brands
  • Viral marketing & storytelling
  • design competition with Harpers Bazaar
  • Crowdfunding
  • Personal advice for Start Up Brands
  • Cooperation with friends & partners

Links mentioned in this Episode:

THANKS FOR LISTENING! Wherever you are, and however you listen to the Greenblut FM Podcast, Thank You! Are you interested in hearing more from Andrea and Abury? Let her know in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the sidebar of the post. Also, please leave an honest review for The Greenblut FM Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them. If you have any questions just move over to the contact section and drop us a line or click on the right sidebar.And finally, don’t forget to subscribe to the show on iTunes to get automatic updates Many, many thanks to Andrea for joining us see you next show If you want to get more Information about proven ways to grow your green company just subscribe to our Newsletter.

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Komodo: how a backpacker created an Eco Brand

Komodo: how a backpacker created an Eco Brand

Komodo: a pioneer Eco-friendly clothing brand that grew out from a backpackers lifestyle in 1988.

in this episode we talk about:

At the very beginning, Mark Bloom did not feel a passion for fashion. He used Fashion as a vehicle to continue his lifestyle as a backpacker. He was fascinated by travelling to Indonesia, Kathmandu and China.
Buying ready made clothes and other lifestyle products stuff in these countries and selling it back in London at Camden market was a successful experience. Shortly after, Mark aimed to create a recognizable brand that took him only two seasons.
Komodo presented on the stages of international fashion shows in London, Paris, Florence, Tokyo.
The label was one of the first brands in the “old days” promoting the use and development sustainable and organic fibers. Today Komodo is known for its beautiful designs, combining best available sustainable fabrics with traditional skills. Komodo is always cooperating with the same small family run factories and supports social projects and charities.

  • starting up a fashion brand without any knowledge
  • different stages of the brand
  • manufacturing in London
  • pioneering in the “old days.”
  • the influence of the music scene
  • learning by doing
  • the situation today in Kathmandu
  • why the welfare of suppliers is important
  • changed shopping attitudes
  • personal advice for eco clothing start-ups
  • why social projects & charities?
  • plans for the future

Links mentioned in this Episode:

Komodo

People Tree 

Greenblut Blog Section Videos

THANKS FOR LISTENING!
Wherever you are, and however you listen to the Greenblut FM Podcast, thank you! Are you interested in hearing more from Mark and Komodo? Let him know in the comment section below!
If you enjoyed this episode, please share it using the social media buttons you see at the sidebar of the post. Also, please leave an honest review for The Greenblut FM Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.
If you have any questions just move over to the contact section and drop us a line or click on the right sidebar.And finally, don’t forget to subscribe to the show on iTunes to get automatic updates
Many, many thanks to Mark for joining us see you next show

If you want to get more Information about proven ways to grow your green company just subscribe to our Newsletter.

GET THE BEST FREE TOOLS TO GROW