Greenblut FM Episode 18: How to master your E-Commerce System

Greenblut FM Episode 18: How to master your E-Commerce System

Welcome to Greenblut FM Episode 18

During this Episode, you will notice that we started a new format that does not include a guest and an Interview. After we have spoken to many of our listeners about how we can provide the most value, we have decided that we will offer a shorter format where we discuss 1 single question or theme. If you like us to answer your specific questions, please write them in the comments section or send us an Email via the contact section on our website at

Master your E-commerce

E-commerce can be the most profitable and fastest growing channel of all, especially for green and sustainable brands. On the other hand, we noticed that done wrong, you can burn loads of money with E-commerce. In this Episode, we will discuss a way to make sure that you do not lose money with your E-commerce

Links mentioned in this Episode




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THANKS FOR LISTENING! Wherever you are, and however you listen to the Greenblut FM Podcast, Thank You! Are you interested in hearing more from us ? Write in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the sidebar of the post. Also, please leave an honest review of The Greenblut FM Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them. If you have any questions just move over to the contact section and drop us a line or click on the right sidebar.And finally, don’t forget to subscribe to the show on iTunes to get automatic updates Many, many thanks to Ben for joining us see you next show If you want to get more Information about proven ways to grow your green company just subscribe to our Newsletter.

The Top 10 Green Sustainable Shoe Brands

The Top 10 Green Sustainable Shoe Brands

This post is about Sustainable and ethically produced Shoes. We researched the 10 best sustainable, green or vegan shoe Brands. Most of brands are produced with sustainable Materials like natural rubber or recycled materials like fishnets or plastic. Some Brands are also produced under fair working conditions. If you want to know more please check Details on the companies Websites. Like always we kindly ask you to vote for your favorite brand. if you think we missed a brand, please add the Name in the comments field.

Update: July 2019 as the field of sustainable and green shoe brands has grown within the last year, we added some more relevant brands to our list


The Top 10 Green Sustainable Womenswear Brands

The Top 10 Green Sustainable Womenswear Brands

This week we had a look at Green and Sustainable Womenswear Brands. Please remember that this list and the ratings are highly subjective. We would love if you add your favorite brands into the comments section of this blogpost. Please vote with the Thumbs up sign for your favorite brand.

If you like this list checkout

the 10 Best Green Denim Brands

the 10 Best Green Online Stores


The 10 Best Green Sustainable Fashion Online Stores

The 10 Best Green Sustainable Fashion Online Stores

This is the second List about the best Green and Sustainable Fashion Brands. Last week we have researched the 10 best Denim Brands. This week we have done a deep dive on Green Sustainable Multilabel Online Stores. As most of these stores do not deliver globally, we have added the country of origin. Have a look at this highly subjective Top 10 List and vote for your Favorites directly by putting your thumps up or by commenting below the post or directly inside of the list tool. If you think we missed some major Shops, please write your choice  in the comments section.

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The 10 best Green Eco Denim Brands

The 10 best Green Eco Denim Brands

It all started with research project for one of our clients.We had a research at the competitive environment for green denim brands. We had expected many new relevant brands but we found it difficult to locate these brands. The market seemed to be the same than 10 years ago. Ok some brands disappeared, but overall the changes were minor.

To stay on track with relevant brands we decided to create highly subjective simple lists for major areas of the green/sustainable clothing and lifestyle market.

Today we present our first curated Top 10 list of Green, Sustainable and Ethical Denim Brands.

There are many lists about Green or Ethical Brands available like this  or this or this project or  this  .The problem we find with most of these databases is that they are too broad and overwhelming. As a result, they are not relevant for consumers who prefer a balance of choice, quality and availability.

That’s why we started with a Top 10 list where the readers and users can vote for their favorite brands.If you miss a brand you love please write a link in the comments section. If you think that there are better brands, please comment as we might change the list from time to time.

One thing you should do before you invest in any Marketing Growth Project

One thing you should do before you invest in any Marketing Growth Project

The biggest Problem most of our customers struggle with.

Some weeks ago we developed the video you see below this text. The problem described in this video seems a bit exaggerated. Most business owners seem to have a clear understanding of what they want to do next and which growth channels they need to enter.
But if we look at the statistics we also see 9 out of 10 businesses disappear within the first 5 years. Choosing the wrong strategy at the wrong time can be a deadly fault. The concept of corporate stages is described in many business books but somehow the concept seemed lost during the last years. Why should you have a look at stages of development when todays the best companies like Google or Facebook just grew extremely fast within some years.
The problem is our culture features the stars and winners (1 out of 10000) while forgetting about the average small business. Most small business are financed by friends and family and sometimes they get a bank loan.
But now we suggest you watch the video and hopefully get some value out of this.


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Growth Project overwhelm syndrom

Have you ever experienced a situation like Jane in this Video.

You start to research possible growth channels and the more you search and explore,
the more channels and opportunities you find:
Social Media
Marketing Automation
Google Adwords
Facebook/Instagram Ads
Inbound Marketing
Website redesign
Corporate Blogging
Corporate Storytelling
we could go with this list forever and still would miss many options.
In 2016 there were more than 3500 companies  selling you marketing software.
In 2011 there were just 150 companies.
Click on this link to see the full graphic
martech dev 2011-2016

The one Thing

Before you invest in one or several growth channels you should first do some dwork on understanding your own company.
Imagine your Organization like a living organism.
While every organism is 100% unique, it is  also growing through stages and has predictable and repetitive patterns of behavior as it grows and develops. Some of these patterns are healthy others can be dangerous.

New Stages New Challenges

At each new stage of development, your organization is faced with a unique set of challenges. How well or poorly these challenges are addressed has a significant impact on the success or failure of your company.
Leading an organization through stage transitions is not easy, or obvious.
The same methods that produce success in one stage can create failure in the next. 
This is the reason that 8 out of 10 small businesses disappear during the first 5 years. Most of the time they are not able to enter the next stage of a companies development because they do not understand the challenges and tasks they need to master and climb to the nexts stage.
Most Problems appear in predictable patterns and have common causes.The typical growth pattern with a short description of a companies growth phases could be described like this:
1. Incubation Phase : The time it takes to develop the idea (Task Dreaming)
2. Start up Phase : Getting the business safe of the ground (Task Doing)
3. Stable Phase : You hit the Plateau (Task Innovate)
4. Growth Phase : Messy but exciting ( Task Delegate)
5. Adolescence Phase: The company is born again 
So the number on thing we suggest for every small business leader is to think about the stages concept and understand at which stage their company is currently located. We also thought about how we could offer help and support.
Thats why we took some of the questions we normally discuss with our clients and set up a test to help you to get a glimpse of the current stage of your companies development. Please feel free to click on this link or on the photo below and take the test. We will send a result immediately by email.

During each of the growth phases you should concentrate on major checkpoints. Have a look for:

Strategy how is your business is going to achieve its purpose in the world
Checkpoints represent the major “developmental milestones” that your business will need to complete at each stage as a prerequisite for moving to the next stage
Accelerators are tactics that work well at that stage to grow your organizational capacity and your results more quickly
Road Hazards are the most common problems that businesses encounter at that stage that you must avoid

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