How to tell your Green Brandstory: Video Review VEJA

How to tell your Green Brandstory: Video Review VEJA

How to tell your Brandstory

When it comes to talking about their businesses and brands, many managers and brand owners don’t know where to start.

They are so close to their business that they are overwhelmed with the amount of information they want to communicate.

The human brain is drawn to clarity and away from confusion. If customers are confused about what you offer, they’ll look past you for somebody who can say it clearly so they understand. Once you clarify your message, chances are that your company will grow.

This is especially true for green or sustainable brands.  Most of these brands have compelling stories that distinguish them from conventional brands.Green and sustainable brands need to understand what customers are looking for so they can tell their story in such a way people listen.

Green and sustainable brands need to master the Art of Storytelling.

In this video series, we will have a closer look at leading green and sustainable brands. We will review on how they tell their stories. We hope to cover inspiring examples and perhaps you are inspired to master Storytelling for your Green, Sustainable brand or service.

In our first review we have a look at the new Project website from French Shoemaker Veja. Veja is using a clever way of mixing written content with Audio. Have a look at our video Review on this site.

 

In this Episode we speak about:

THANKS FOR WATCHING AN READING! Wherever you are, and watch this Video Episode, Thank You!

Are you interested in hearing more about Storytelling for Green Brands? Let us know in the comment section below!

If you enjoyed this episode, please share it using the social media buttons you see at the sidebar of the post.

please subscribe to our Video Channel on Youtube! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them.

If you have any questions just move over to the contact section and drop us a line or click on the right sidebar.And finally, don’t forget to subscribe to the show on Youtube to get automatic updates.

Sebastien Kopp VEJA : How to create the perfect sneaker brand

Sebastien Kopp VEJA : How to create the perfect sneaker brand

In Greenblut FM Episode Number 17 we speak with Guest Sebastien Kopp from French Sneaker Brand VEJA. Sebastien started VEJA together with his best friend 2004 in Paris.
VEJA is a brand of ecological and fair trade footwear and accessories that works with cooperatives of small producers and social associations in Brazil and France. The soles of VEJA shoes are unique, as they are made of natural fair trade rubber from the Amazonas. Most of the uppers are made of organic cotton.

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I have met Sebastien for the first time in 2005 or 2006 after VEJA was just started. Both founders had no  Shoe making experience and they only offered a small line of canvas sneakers. Their production mode seemed crazy …….in a time when most brands moved their shoe production to Asia they were sourcing and producing in the brazilian jungle.
Today VEJA is a very successful growing brand. VEJA shoes are sold in the best stores allover the world, but best of all, they still work with the same producers they had started with in 2005. I am looking forward to my interview with Sebastian and I am curious to listen to the VEJA story

in this episode we talk about:

  • 2 bankers quit their job and start an ethical sneaker brand
  • working with Altereco
  • from student to entrepreneur
  • a generation hacked by the Internet
  • how to develop a brand without formal knowledge
  • you can do whatever you want if you follow what you want
  • understand the consumer
  • a trip to Brazil
  • organic cotton and fair trade cotton
  • working in the field with the producers
  • follow the path of production
  • create a better production from  A-Z
  • Why Veja is not using advertising
  • why Veja production costs are 5 times higher than regular shoe brands
  • Design + Economics = Success
  • real stories vs artificial stories
  • learn to walk before you run
  • how Veja started with only 10000€ of investment and a loan
  • add 100% of yourself into the Brand
  • how they started Centre Commercial in Paris

Links mentioned in this Episode:

THANKS FOR LISTENING! Wherever you are, and however you listen to the Greenblut FM Podcast, Thank You! Are you interested in hearing more from Sebastien and Veja ? Let him know in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the sidebar of the post. Also, please leave an honest review for The Greenblut FM Podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and we read each and every one of them. If you have any questions just move over to the contact section and drop us a line or click on the right sidebar.And finally, don’t forget to subscribe to the show on iTunes to get automatic updates Many, many thanks to Ben for joining us see you next show If you want to get more Information about proven ways to grow your green company just subscribe to our Newsletter.

The Top 10 Green Sustainable Shoe Brands

The Top 10 Green Sustainable Shoe Brands

This post is about Shoes. We researched the 10 best sustainable, green or vegan shoe Brands. Most of brands are produced with sustainable Materials like natural rubber. Some Brands are also produced under fair working conditions. If you want to know more please check Details on the companies Websites.Like always we kindly ask you to vote for your favorite brand. if you think we missed a brand, please add the Name in the comments field.

 

 

The Top 10 Green Sustainable Womenswear Brands

The Top 10 Green Sustainable Womenswear Brands

This week we had a look at Green and Sustainable Womenswear Brands. Please remember that this list and the ratings are highly subjective. We would love if you add your favorite brands into the comments section of this blogpost. Please vote with the Thumbs up sign for your favorite brand.

If you like this list checkout

the 10 Best Green Denim Brands

the 10 Best Green Online Stores

Photo by Drew Graham on Unsplash

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The 10 Best Green Sustainable Fashion Online Stores

The 10 Best Green Sustainable Fashion Online Stores

This is the second List about the best Green and Sustainable Fashion Brands. Last week we have researched the 10 best Denim Brands. This week we have done a deep dive on Green Sustainable Multilabel Online Stores. As most of these stores do not deliver globally, we have added the country of origin. Have a look at this highly subjective Top 10 List and vote for your Favorites directly by putting your thumps up or by commenting below the post or directly inside of the list tool. If you think we missed some major Shops, please write your choice  in the comments section.

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The 10 best Green Eco Denim Brands

The 10 best Green Eco Denim Brands

It all started with research project for one of our clients.We had a research at the competitive environment for green denim brands. We had expected many new relevant brands but we found it difficult to locate these brands. The market seemed to be the same than 10 years ago. Ok some brands disappeared, but overall the changes were minor.

To stay on track with relevant brands we decided to create highly subjective simple lists for major areas of the green/sustainable clothing and lifestyle market.

Today we present our first curated Top 10 list of Green, Sustainable and Ethical Denim Brands.

There are many lists about Green or Ethical Brands available like this  or this or this project or  this  .The problem we find with most of these databases is that they are too broad and overwhelming. As a result, they are not relevant for consumers who prefer a balance of choice, quality and availability.

That’s why we started with a Top 10 list where the readers and users can vote for their favorite brands.If you miss a brand you love please write a link in the comments section. If you think that there are better brands, please comment as we might change the list from time to time.