Greenblut Blog

What if there was a better way to grow your Green Brand. Stay up to date with our most recent news and updates

5 signs that your e-commerce sucks

There is a common myth about E-commerce: ”Build it and they will come” Nowadays every brand owner understands that e-commerce can be a great and profitable way to sell their products directly to the end consumer. It seems attractive; no middlemen, no distribution...

The best Free Tools for Startups

As busy growth experts and brand strategists our customers often ask us about the Tools we use to get it all done. So we decided to let you peek into our Toolbox and wrote a simple Ebook with ALL the Tools. But even better we mainly concentrated on the best Tools available for you for FR

Komodo: how a backpacker created an Eco Brand

Mark Bloom started his Eco Clothing Brand Komodo as a tool that should offer him the possibilty to travel to places like Bali and Kathmandu and live an independent lifestyle. This seemed to be the right decision because Komodo is around for a long time and grew into a solid fashion brand and is now well known as one of the pioneers of Ethical Fashion.

Video 2: Grow your Eco Friendly Clothing brand

This is the second video out of our new training series on how to grow  eco friendly  clothing in a crowded market. After Video 1 where we explained the need for a well-crafted Business Model, we introduce a simple 1-page Business plan or Business canvas. We know that...

Video 1: Grow a Green brand in a crowded market

Welcome to our first video
During the last months, we got a lot of feedback from our Blog readers and via our Podcast.
Many of you have asked: How exactly are you working with Green, Ethical or Sustainable Brands to grow their business? What is your secret sauce and which tools you use on a daily base.

This is the reason we have decided to publish a small video course on how to grow your green business in a crowded market. We plan to add several small sized videos during the next weeks. Please leave your comments or questions below.

We also plan to add a free course for all our subscribers. This course will not be visible on this blog, so we suggest to subscribe to our weekly newsletter where we present the best Tips and Tricks on how to grow a sustainable brand.

Common Works: enabling Ethical Clothing designers

In Episode 7 of the Greenblut FM Podcast we speak to Marthe Hentschel, Co-Founder of a unique sustainable production agency for the garment industry with its own sample room situated in Berlin.Common Works gives strategic advice on brand conception and product design, management of product development (DOB,HAKA,KIKO) and garment production.

3 sucessful founders how to build an Ethical Fashion Brand

Starting a fashion brand is easy!  But selling to actual consumers is very difficult! As we all know it is easier than ever to start a brand open a web shop and promote it via Social Media. Unfortunately, there is so much competition and noise that it is getting more...

Ep 6 Kirsten Brodde/Greenpeace:a global Fashion Detox

In Episode 6 of the Greenblut FM Podcast we speak to Dr Kirsten Brodde.
Kirsten currently works as Senior Campaigner for Greenpeace International on the famous Detox campaign. She studied Medicine, German Literature and Linguistics and received her PhD in Journalism from Hamburg University.
Sometimes its hard to believe that its possible change things for the better and succeed with putting pressure on the giant conventional Fashion Brands.
Since 2011 the Detox campaign has challenged some of the world’s most popular clothing brands to eliminate all releases of hazardous chemicals.
Thanks to the action of over half a million designers, bloggers, fashion fans and activists twenty global fashion leaders, from adidas to Zara, have made a commitment to Detox their clothes.

Marina Spadafora-from Hollywood to Prada to Fair Trade Fashion

Marina Spadafora started her career as costume designer in Hollywood. During the 1990s, she got global attention for her collections that featured sophisticated knits. Since then she has collaborated with labels such as Ferragamo, Prada and Miu Miu.
Marina’s work has always included a strong social and environmental focus, believing that ethics and aesthetics can coincide.

How to double your hourly wage !

  How can you increase your productivity and your sales? As a founder or entrepreneur, you are familiar with this situation: your calendar is fully booked, you are busy with tasks, meetings, and phone calls.Nevertheless there is this strange feeling creeping in your...

If a customer knocks on your door, dont run away !

The money is in the list is what you read in countless marketing books and blogs. It is a well documented truth that Emailmarketing is one of the most powerful tools to engage with your customers